Adverts

There is a catchy saying: KISS, an abbreviation which stands for Keep It Simple Stupid.

The first order of business is keeping things simple.

Don’t make the mistake of having too many words or graphics crammed into your advert. 

By having a simple design, it’s easier for your potential customers to notice the one important thing you want them to see. 

Keep your design hyper-focused, elegant, and most important – simple. A simple design is one of the most important aspects of an advert that performs well and can deliver a high return on your investment. 

When it comes to promoting a new product or service through adverts, consumers don’t automatically trust your business. 

Because obviously you’ll toot your own horn. In order to gain a dependable reputation and some trust, use testimonials from your actual customers in your advertising designs. 

By using testimonials, you represent a welcoming, authentic, and dependable brand. 

Images should also have a strong aesthetic appeal designs because your customers would rather look at images than read text. 

The images that you pick represent the message that you are also trying to portray. So, be careful and be creative with the image that you chose. 

And remember always to put a call to action in your adverts.

Logo design

Why do I need a logo or to redesign my existing logo? A logo: 

  • Leaves a good first impression and leaves a lasting impression – in most cases, your logo is the first thing your target audience and potential customers will see. And you want to make it count. Having a professional logo created will help form good impressions about your business.
  • Keeps customers loyal and helps with recognition – if you have a professional logo, more people will remember your business. One of the elements of good logo design is to create a memorable professional logo.
  • Differentiates your business from the competition – after all, you want people to buy from your business or use your services. To help do this you should create a unique logo that helps your business stand out from the crowd.
  • Brings out your personality and makes a statement – during the logo design process, you should consider what personality you want to show and the message you want to tell to your target audience. This helps them understand your brand better and find reasons for going to you instead of your competitors.