Your employee has been arrested stealing from your customers while working at your business and is facing prison. How do you protect your company’s reputation?
Company owner John Howard and his colleagues have more than a decade’s experience managing reputational damage and crisis situations for their clients, including the Church of England.
Crisis communications protects and defends an individual, company, or organisation facing a public challenge to it’s reputation.
There are well-established strategies for preparing for potential reputational damage and ensuring that it is well-managed.
One is the notion of stealing thunder, proactively disclosing unfavourable information at times before it leaks, and is revealed by others.
This strategy allows organisations to take control of the narrative showing true transparency, honesty, and trustworthiness.
By preemptively disclosing negative information that is coming out, to responsible trusted contacts within the press, business’ can minimise the impact of the crisis. They also reduce the likelihood of speculation or misinformation.
Effective crisis management greatly reduces the amount of damage your business or the organisation receives, and may even prevent an incident from ever developing into a crisis.