The challenge

D G Financial Services Ltd, a family-run wealth management company regulated by the Financial Conduct Authority, specialises in pensions, investments, inheritance tax planning, equity release, mortgages, wealth and personal protection.

When Director Russell Golledge relocated the firm's office from Essex to the Norfolk/Suffolk border, his goal was to establish a strong local presence and attract new clients in the area.

The challenge lay in building awareness of the business in a new region and fostering trust within the local community to grow the client base.

The solution

Ripple created a comprehensive marketing strategy to enhance the visibility of DG Financial Services and establish Russell as a trusted financial advisor in the region. This included:

  • Public Relations: Securing news stories in local media outlets to highlight Russell's expertise and the company's services. This included coverage in the Diss Express with columns and news stories.
  • Advertorials and Case Studies: Creating compelling articles in the Village People magazine, highlighting Russell's successful track record and impressive client results, such as pension returns approaching 7%.
  • Ongoing Content Marketing: Establishing a regular column for Russell in the Village People magazine to provide valuable financial insights and build ongoing relationships with potential clients.

Effective editorial content

Editorial content can deliver real results. For DG Financial Services, regular features in the Village People magazines highlighted Russell Golledge’s expertise, strengthened his reputation and attracted new clients.

Explore the articles below to see how tailored content can build trust and drive measurable success.

Money Matters article 1
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Money Matters article 2
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Money Matters article 3
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Russell's experience with Ripple

Hear Russell Golledge's firsthand account of working with Ripple.

The results

Ripple's strategic approach has delivered significant results for DG Financial Services:

  • New Client Acquisition: The campaign has generated a steady stream of new clients, exceeding the cost of the marketing investment.
  • Long-Term Growth: Russell's ongoing column in the Village People magazines continues to build brand loyalty and attract new business.
  • Increased Brand Awareness: Russell and DG Financial Services have become recognised names in the local community.
Boost Your Business with Ripple
Russell Golledge

Russell Golledge

Owner of D G Financial Services, Diss.
Regulated by the Financial Conduct Authority and managing approximately £50 million of client investments.

I wanted my business to be seen by tens of thousands of potential customers locally in Suffolk and Norfolk.

John designed a local campaign for me within magazines and newspapers in my target areas which successfully generated both new leads, and income, for my long established family practice. I have been working with John for 18 months now and am delighted with the results.

Why choose Ripple?

  • Strategic Planning: We develop customised marketing strategies tailored to your specific business goals and target audience.
  • Local Expertise: We have a deep understanding of the Suffolk and Norfolk market and media landscape.
  • Measurable Results: We focus on delivering tangible outcomes that drive business growth.
  • Long-Term Partnerships: We build lasting relationships with our clients, providing ongoing support and strategic guidance.

Ready to achieve similar success for your business? Contact Ripple Public Relations today to discuss your marketing needs.